Sephora is opening an exciting new location INSIDE JC Penney at the Eastgate Mall on May 3!

The first 100 clients at the grand opening will also receive a Sephora gift card with a mystery value of up to $100!

Sephora will also be giving away 600 swag bags stuffed with FABULOUS samples!

And free samples are the only reason you’ll need to make a trip out to the Eastgate Mall and shop this beauty retailers goods of more than 50 brands including hard-to-find favorites like Urban Decay, Make Up For Ever, NARS, Sephora by OPI and Smashbox!

Visit jcp.com/sephora to find the latest scoop on insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty!