Gotta Yearnin’ for Yurman?

David and Sybil Yurman
David Yurman and his wife, and company President, Sybil

As an entrepreneur, I love hearing how business owners got their start and how they ended up where they are today. It’s usually a fascinating story with many twists and turns. I remember hearing about David Yurman’s last year and his story did not disappoint.

He grew up on Long Island with a humble upbringing. He first stepped out as a designer and business man selling little sculptures in his high school cafeteria. He pursued sculpting at NYU, but then got sidestracked (eh, it happens to the best of us in college) and he hitchhiked across the country to California where he found refuge in some beatnik artist colony. I guess that bohemian scene got old and tired for him, so he hopped on the new, hip bohemian bandwagon that was brewing in Greenwich Village back in New York. That’s where he met his wife, Sybil, who was also an artist. David and Sybil formed a dream team and focused on learning the marketplace for fine crafts and jewelry. In 1980, David Yurman, the brand and company, was established. By the mid-1980s, Yurman had made a name for himself with his cable bracelet. This style has become iconic and remains David Yurman’s signature.

Why, you ask, am I randomly sharing David Yurman’s story with you? Well, today is officially David Yurman day in my book!


The biggest selection of his jewelry that Cincinnati has ever seen – including the new 2010 collection that will be unveiled today – just arrived this morning to James Free up in Olde Montgomery. There’s a four hour David Yurman Trunk Show event (4-8pm) going on tonight that I strongly suggest you check out. There will be preferred pricing, which is awesome considering this stuff never goes on sale, and according to the James Free people I talked to, “Yurman starts at $200 and can go up into the tens of thousands.” So, no matter what your budget is, check it out. Could be a good time to start checking off your holiday list (there will be a ton of items for men and women).

I went up and visited James Free to get a sneak peak of the 2010 Yurman collection, so make sure you check out the video below of that. And here are some new trends you’ll see this year:Pendant

The Cable Gets Personal – The iconic “cable look” Yurman is famous for, now enables you to personalize with charms and pendants that can be interchanged depending on your mood and/or wardrobe.
Statement Necklace – The Cordelia Cable (my favorite piece!) is a bold silver necklace with cable ring detail and one simple pave diamond link. It’s simple and refined but bold and beautiful. The perfect pop to any LBD!
Ruby & Topez – These two colors are obviously the “it” colors for the 2010 collection. They appear in most of the new arrivals, from earrings and charms to pendants and chunky rings.

And here are the details about the show… hope to see you there!

David Yurman Trunk Show
James Free Cincinnati/Montgomery
9555 Main Street Montgomery, OH 45242
Today, Oct. 21, 4-8pm
Valet Parking
Complimentary Wine and Champagne


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