I’ve blogged about a lot of designer wears in my day. Shoes, denim and even designer hair extensions. But never, ever, in a million years did I see this one coming.

Designer ….get this…. DIAPERS.

Now, I’m not a mommy blogger, nor am I a mom, or even close to being one any time in the foreseeable future (well, maybe in a little while… my husband is 10 years older than me). But when I saw these adorable denim print diapers I knew I had to post about them.

These limited-edition denim-style version of Huggies Little Movers diapers rolled out in May and they’re a HUGE success. Apparently, they’ve already sold more than 2 million packages of the diapers in North America (not too shabby considering there are about 12 million infants in diapers in the U.S. right now).

Not that I keep up on this industry, but according to this Ad Age article, P&G is countering with a limited-edition fashion offering of its own this month: A series of 11 diaper styles from designer Cynthia Rowley called “Pampers by Cynthia Rowley Collection,” available exclusively at Target and Target.com.

From the looks of it though, Cynthia shouldn’t quit her day job as a clothing designer for a future in diaper decor. The denim diaper is #1 in my book. Cynthia, that means your design gets a big ol #2. Get it? Oh, diaper humor is fun.

UPDATE: After I posted this, someone messaged me and said the Huggies designer diaper TV commercials were offensive and sent me a link. I think the commercial (note: it’s titled “I’ve got chic in my pants” LOL)  hilarious and not the least bit offensive. Video below. Tell me what you think!

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