I grew up on the West Side so I can say this: The West Side is NOT the best side when it comes to fashion. (however, if you’re looking for a bank or a church on the West Side, you’ve hit the lottery! haha!)

Between Oakley, Hyde Park, Madeira and Montgomery, the East Side is bustling with boutiques galore. The West Side? Not so much. That is, until now.

An adorable fashion boutique opened up on Bridgetown Rd. on the West Side (in the heart of Bridgetown), but under the misleading name of “Uniforms for Moms.” They don’t carry uniforms or maternity clothes, which the name would lead you to believe. The owner luckily has good friends and clients who told her the name of her boutique was a really, really ridiculously bad decision. So, she’s in the process of changing it to “LouLou’s Boutique,” named after her late mother.

I didn’t actually go to the Uniforms for Moms/soon-to-be LouLou’s Boutique store. She was at a shopping event I was at last week at the Western Hills Country Club.

She had some incredibly cute clothes and shoes at pretty affordable prices (i.e., I got an LBD for $30ish). It appears that the owner really focused on fashionable comfort. I loved her dresses, especially. Flattering and trendy silhouettes, but made out of really comfortable, wearable fabrics like cotton with lycra for a little give.

I fell in love with a comfortable cotton little black dress (see pic to the left). I also fell in love with a denim dress, but for some reason restrained myself and didn’t get it. I’ve been thinking about how great it looked, and how much I’d wear it, so I’ll probably make a visit to the store soon to snatch that up.

I took a few pics of the racks they had at the event to give you an idea of the kinds of clothes they have there. Definitely no mom jeans or uniforms here!