Pretty excited about this news, considering I’m part of this demographic….

Macy’s will be unveiling a new line specifically for the millennials (aka Generation Y). There will be 13 new brands and the expansion of 11 brands that will be just for shoppers from 13-30 years old!

And with this awesome new expansion will be a Marilyn Monroe brand (love her!)! Keds will also be making an apparel debut (yes! I used to be obsessed with Keds!) and Macy’s has a partnership with MADE Fashion Week for other in-store trend shops.

Over this fall season and the spring 2013 season Macy’s will introduce 13 of these new and expanded brands. All new lines will be in stores by the end of 2013.

New brand launches are: Marylin Monroe- Apparel and Shoes, MADE Fashion Week, Keds, Blossom & Clover, Truth or Dare, G-Star Raw, Ambiguous, Ezekiel Clothing, COMUNE, DTA, Fatal Clothing, Plan B and Argyleculture.

The brand expansions are: RACHEL Rachel Roy, else, kensie- Apparel and Shoes, DV by Dolce Vita, Material Girl, American Rag- Accessories, Inglot Cosmetics, Smashbox Cosmetics, Kipling, Steve Madden Handbags and Stussy

Thanks to my intern Sara Elliott for helping put this blog post together!