I’ve been getting into wine for the past few years, and running an online business, I’m always on social media. So, when I saw that Maison Joseph Drouhin — a vineyard and winery based in Burgundy, France — is re-launching two of its signature wines, Laforet Chardonnay and Laforet Pinot Noir, with a social media campaign, you know it had my attention.
Instagram Contest: the #SummerOfLaforet Instagram contest will take place from 7/1 until 9/30. The contest is SUPER simple: follow @MaisonJosephDrouhin, post “summer-themed” pics, picture with the most “likes” by September 30th earns its poster $5,000! There will also be runner up prizes at the end of July, Aug, and Sept earning the post that has earned the most likes within that month $1,000. Check out the hashtag #SummerOfLaforet to join in on the fun, and for more contest details, visit www.summeroflaforet.com
Happy Hours: Maison Joseph Drouhin will also be hosting a series of casual happy hours, many of which will have live music, in cities across the country. Both wines will be offered for $5 per glass (which is significantly discounted compared to the usual price of between $10-15). The idea is to create a casual environment in which new consumers can discover the wine and learn about the style of the famed region from which it comes (Burgundy).
My hubby and I had the chance to enjoy the relaunched Maison Joseph Drouhin Chardonnay and Pinot Noir. Pete likes his reds and I’m typically a sauvignon blanc (white) gal, but I thought I’d try something new. It was lighter and not as “oaky” as Chardonnay can tend to be. I did like it – especially when it was super cold (perfect on a hot day like this Saturday was!). Then we tried the Pinot Noir, and that was our absolute favorite. We used our wine aerator, which infused it with oxygen and gave it great flavor. We grilled out steaks and this paired perfectly with it. Yum yum yum… definitely recommend!
By the way, I’m “amy_scalia” on instagram if you’d like to follow… I’m kind of obsessed with my dog and shoes, so don’t say I didn’t warn you! 🙂