My friend, Joe Yoo, was featured as a “Real Gentleman” last year in Cincinnati Profile (Cincy Chic’s “brother” publication), but I knew he was a stand-up guy waaaaaay before that.
He’s one of my husband’s closest friends, and has been there through thick and thin for us. He’s always there at our fun Cincy Chic/Cincinnati Profile events and trips to our family farm, but more importantly he’s really been there for Pete my husband as he’s been sick over the past year. Joe has been over to visit, spend time with Pete, and really lift his spirits.
I’ve just been amazed at how big his heart is. Which is why I wasn’t surprised when he told me that he’s raising funds for the Leukemia & Lymphoma Society (LLS) and is up to be the “Man of the Year“!
In fact, he’s hosting a “Cocktails for a Cure” this Saturday at Obscura downtown and I hope hope hope you can come support his cause! If you haven’t been to Obscura, you MUST! (Get ready to feel like a princess! Check out our Cincy Chic story about Obscura here for a virtual peek at it!) Tickets are only $25 online and $30 at the door and all proceeds benefit LLS. Click here to RSVP for the event! Guests will receive a drink ticket, light bites and access to a silent auction. Also, every ticket holder will automatically be entered into a drawing for the Obscura VIP Experience.
When I asked Joe why he decided to get involved with LLS, here’s what he had to say:
“I had a childhood friend who was diagnosed with Leukemia. She fought it and lived what appeared to be a good chunk of time in remission. I guess the cancer came back with a vengeance shortly after we began high school (my family had moved out of state by then). She became ill and was able to hold on until her 16th birthday. I tried to make it back to Florida to see her before she died, but I didn’t make it and the next time I saw her was when I stood over her tombstone where she was laid to rest.
Also, as an employee at Cincinnati Children’s, I care a great deal about pediatric health. I’ve had an opportunity to spend some time meeting with some very innovative researchers who are actively participating in the search for a cure. It blew my mind to learn that we’re doing groundbreaking research locally that has or will change the way we look at treating cancer. Some of the promising treatments that are being developed at CCHMC are actually funded by the Leukemia & Lymphoma Society, so it is important for me to try and maintain this connection.
These two things have been my biggest motivators to get involved in the Man & Woman of the Year campaign. Also, I want to raise awareness about where we REALLY are in the fight with cancer. We’ve been fighting these diseases for so long that I think the importance gets lost in the shuffle or people just see it as a bottomless pit. If you look at he advancements we’ve made over the past 50 years, we have come a LONG way. Blood cancers that used to kill people decades are go are now treatable and patients survive. I don’t think people realize how close we really are to the cure. It’s on our doorstep and we’re in the red zone. We just need to keep our efforts going to finally get us over the goal line. By the way, LLS has been involved in almost every major breakthrough in treatment in the past five decades. This is another reason I chose to align myself with them.”
See, told you. Stand. Up. Guy. Hope you can be there on Saturday to support him and his important cause — all while enjoying a couple craft cocktails in a haute couture venue! If you can’t be there, I hope you’ll consider clicking here to make a donation to the cause. Cheers to you, Joe! In my heart, you’re always Man of the Year!! 🙂