If you’re a Westsider like me, you know that the women’s fashion boutiques are few and far between in our neck of the woods. That’s why I was so excited to see LouLou’s Boutique open. Click here to see my first blog about them!

LouLou’s was a dream of the owner, Nancy, when she was in High School. Now, 25+ years later, it’s now a reality.  The name of the store is inspired by Nancy’s mom – LouLou.  She was a stylish mother of 7, who made looking great seem so easy.  “This is our mission at LouLou’s, we want to make it easy for you to not only look great, but feel great in the clothes you are wearing,” says Nancy. “We are a lifestyle brand – a brand you can rely on to not only fit but enhance your lifestyle.  We carefully select the brands we believe will give you the most fashion for the money.”

Nancy rebranded the store in 2010. She felt the itch for another refresh this year, so she revamped the store and is about to launch their new website too.

“Working with our creative Director, Dustin Hubbs, we refreshed the entire shopping experience.  It is based around the concept of ‘New’ and ‘Classic’ Lou,” Nancy explains. “The Classic Lou styles are the items everyone needs to build a great wardrobe foundation and we pair these with ‘New’ edgier pieces – it’s what we consider the perfect formula for style.”

It’s truly the best kept shopping secret on the West Side – many of their brands you will ONLY find at LouLou’s locally. They also carry items by local designers, like my friend Megan Fenno. Below are a few of their new arrivals that I can’t wait to check out! I definitely recommend coming this weekend for their big Open House! Click here for all the details. Hope to see you there!