Ever since I worked the call center for St. Jude a couple years ago, I’ve become more aware of all the amazing fundraising efforts there are for this special hospital.
One of the most recent ones I’ve learned about is Lancôme celebrating its 5th Annual Génifique Day with a special fundraising opportunity for St. Jude.
Just Instagram or Tweet your hands in the shape of a heart with the hashtag #LancomeGivesBack and Lancôme will donate $1 to St. Jude (up to the $20,000 goal)! The campaign is going on now through Oct. 23.
Plus, for each Advanced Génifique Youth Activating Concentrate, Génifique Eye Light-Pearl and Génifique Yeux sold, Lancôme will make a $7 donation to St. Jude Children’s Research Hospital, which is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases.
This year marks Lancôme’s 5th annual Génifique Day, a cause that since 2010 has raised over $1 million to date to benefit the St. Jude Children’s Hospital. Like St. Jude, Lancôme’s Advanced Génifique technology is founded on breaking scientific barriers. The revolutionary formula reactivates the 10 key signs of youth, restoring skin’s vibrant smoothness, luminosity, and radiance in just seven days. For the fifth year, Lancôme and celebrity makeup artist Mickey Williams invite you to do something beautiful.